MORE ON MOSS 42

ABOUT THE BRAND

MOSS 42 is where adult nostalgia meets streetwear.

Born in London, MOSS 42 follows the adventures of MOSS—a soft, slightly mischievous plush companion who’s equally at home on a night out as they are tucked in your tote. Each MOSS is handcrafted from second-hand fabrics, giving new life to forgotten materials and making every piece one of a kind.

The “42” is a nod to The Hitchhiker’s Guide to the Galaxy—the ultimate answer to life, the universe, and everything. For us, that answer is joy, imagination, and softness in a tough world.

MOSS 42 isn’t just about plushies—it’s a lifestyle. From mini keychain creatures to future drops in hats and accessories, the brand is rooted in sustainability, individuality, and storytelling. Think fashion girls with a heart, streetwear with a soul, and a mascot that might just have better plans than you this weekend.

Carry a MOSS. Share your life. Start an adventure.

“Meet the Maker”

Hi, I’m Sapphire Prust—artist, plushmaker, and founder of MOSS 42.

MOSS 42 started as an extension of my sculptural practice and love for storytelling. I wanted to create something playful but still fashion-forward—a way to carry a piece of comfort with you while keeping it cool. Every MOSS is handmade in London using recycled materials, making each one unique and environmentally conscious.

It’s about nostalgia without the hurt. Softness with swag. A plush with personality